I did not … aim at gaining his favour by paying any servile respect to him but, after some time, took this other method. Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him, expressing my desire of perusing that book, and requesting he [...]
Filed under: Conditions/Concepts, Customer Insights, Quotes | Tagged: Behavioral Economics, Benjamin Franklin, Cognitive Dissonance | Leave a Comment »